Freelance Consultant: Marketing, Promotion and Website Development

We're hiring!

We’re looking for a Freelancer with broad marketing experience including promotion of events, social media content development experience and website content development understanding to help deliver our current heritage project: AMP Kingston.

About AMP Kingston

With young people, this project is an exploration of Kingston’s music heritage from the 1960s – 1990s. This heritage will be identified, recorded and accessed in a range of interactive, sustainable ways. Through uncovering this heritage, AMP not only explores some of the most iconic musical acts of the late twentieth century, but celebrates pop fashion, costumes, album artwork, band posters and more.    


Three themes are identified: 

  • Art – the rise of artwork in branding and logos for music artists.  
  • Music – the musicians and artists themselves but also the promoters who enabled their performances to be seen   
  • Pop Fashion – the influence of pop fashion in relation to the creation of  musical personas and identities.   


These have and will be presented and recorded through a series of exhibitions, pop-ups, young person-led creative interpretation and programming. The form of these will be decided and shaped by the young people involved. 


Led by Creative Youth, but delivered in partnership with the AMP youth board for the project; known as the Heritage Collective. Other key partners include: Kingston Musuem, Kingston History Centre, Kingston University, Kingston College, Anstee Bridge, Achieving for Children (Piper Active Youth Club) and The Community Brain.  

The brief

The freelancer will be supporting in delivering the National Heritage Lottery Fund and Arts Council England supported AMP Kingston: Art, Music and Pop Fashion project for Creative Youth. 

The freelancer should have a basic understanding of the time period of Art, Fashion and Music between the 1960’s and 1990’s to enable them to work with the designer and curator to embed any content into the website.  

They must be willing to listen and work collaboratively with the Heritage Youth Collective and AMP team.  

Key responsibilities will be to take research and content from the curator and designer to promote the project and the final AMP exhibition. They will need to consider how content can be written, designed and changed to ensure it is engaging and accessible.  They will need to consider how it will deliver an effective digital legacy for the research bringing together both the AMP project and also the previous RPM project (an earlier Creative Youth heritage and music based project). 


Key deliverables:

  • Promote the project as required by the AMP team – this could involve creating marketing material to recruit volunteers, or it could be to turn content or research into engaging social media posts or promoting the exhibition, events or podcasts linked to the project.
  • To support, develop and train the AMP team and Heritage Collective Youth board in any basic marketing tools or understanding needed to ensure the delivery of the project.
  • Create a plan and structure for sign off on the website as the digital legacy with the wider AMP team. 
  • Deliver a new area of heritage website within the wider Creative Youth Website. This will require taking content from the RPM website (a previous heritage music project) and to create new content from research shared Researcher and previous content given by the curator of the AMP project.
  • Support the install of the AMP trail January 2024. 
  • It will require thinking of innovative ways to capture any events or delivery that should be held as part of the digital legacy of the project. 
  • To ensure the digital legacy film is delivered and shared.
  • Be flexible and willing to meet in person at Kingston or at times online with our Heritage Collective youth board and AMP team.
  • Ensure that the project is delivered in accordance with the project deliverables, funder aims and objectives. 
  • Be willing to work with the wider team including the Heritage Collective Youth Board, AMP team, evaluation consultant and exhibition design consultant. 
  • Show previous experience in developing content for similar heritage or information based website and have experience in digital promotional tools. 

How to apply

Please find the full job pack available to download here. This includes more information about the AMP project, the research gathered to date, and what this role will require.

Please provide a CV and a tender document responding to the brief including images or links of previous experience outlining how you might respond to the brief and how your experience will effectively support this delivery.

There is a £4000 fee available for this role. The fee is supported by the National Lottery Heritage Fund.  £2000 of this fee is for promoting and marketing the AMP project in print and digitally. The remainder fee is for working with the AMP team to create engaging digital content for the Creative Youth Website.

Please indicate how many days you can offer based on the tender fee.

The key time period for the promotion of the exhibition will be Nov-Feb 2023 and key development of the website will be January to March 2024.  

We are willing to work in new and exciting ways so please think creatively when preparing the brief. We are keen to encourage you to share ideas and past experience coming through on the tender. We are especially interested in any experience of website development that has be co-curated or has involved young people.  

Tender responses should be sent to by 9am on the 18 September.

Interviews will take place on the w/c 18th Sept, likely on Friday 22 September.